Our Founder and a Professor of Packaging Science at Clemson University, Dr. Andrew Hurley, recently wrote an article for BoxScore by AICC
Dr. Hurley stated:
"eCommerce giants such as Amazon and Walmart have negotiated fantastic deals with their carriers to ensure that returns have minimal impact. But for small- and medium-sized eCommerce businesses, returns can be catastrophic."
"Frank sells one of those amazing popular tech toys that is all over the internet. But even though it's in an incredibly competitive market, Frank's company is doing really well. Sales are increasing, and his social media groups have 80,000 members and are growing. I asked Frank how he does it, and a simple two-worded explanation hit home: customer service."
"As a curated marketplace, Frank's company is able to progressively disclose details and information as he sees best to his customers. This, along with great attention to customers upfront, means they are much more likely to choose what is most appropriate for them to begin with, reducing buyer's remorse and the need to return."
Read the full article here: https://now.aiccbox.org/marketplace-competitiveness/
Learn More About the eCommerce Packaging Industry
Here at the Packaging School, we have a number of online microlearning courses designed to train packaging teams within organizations of all sizes—from small family-owned firms to Fortune 500 companies.
We also offer four packaging certificate programs:
Explore our entire catalog of 30+ courses here: https://packagingschool.com/all_courses.
By signing up you indicate you have read and agree to our Terms of Use. Packaging School will always respect your privacy.
