Dr. Andrew Hurley, our Founder, wrote in an edition of BoxScore by AICC, speaking about how an experience unboxing a rechargeable motorized scooter gave him insights on eCommerce shipping cotainers and parcel packaging.
Dr. Hurley stated:
My takeaways are as follows:
There are many ways to have printed surfaces without having to print each dieline. Components from one cutting operation can be used within non-printed systems.
Class-A surface products do not require 100% Class-A surface packaging. Applying protection where it's needed allows for a more cost-efficient design.
Progressive disclosure of information is simply critical. Many consumers do not default to manuals, and this design leveraged the entire packaging system as a set of instructions that was impossible to deny.
The better-than-average Allen wrench (with a handle) made a positive impression on me.
Having an initial positive experience significantly reduces returns—a major pain point for brands transacting online.
Read the full article here: https://www.aiccboxscore.org/2019/09/corrugated-does-it-all/
Learn More about Corrugated Packaging
Here at The Packaging School, we recognize that corrugated fiberboard is one of the super materials of the packaging indsutry, in terms of performance, cost, and sustainability—that's why we have created a number of online courses training the industry on the properties of corrugated board and other paper packaging solutions.
Our Corrugated and Paper Packaging Courses Include:
