Have you heard of Packify.ai?
Packify.ai is a packaging-specific artificial intelligence platform, created by packaging design resource company Pacdora. The platform contains two primary tools, AI Packaging Design and AI Packaging Photoshoot.
In our Top AI Tools for Packaging Design blog, we explored Packify.ai’s AI Packaging Design tool and were extremely impressed with the interface and subsequent results. Packify.ai allows you to add a product description, brand name, stylistic and elemental preferences, and has a traditional AI chat box.
In this blog, we are going to utilize the packaging design mockups generated by Packify.ai’s AI Design tool, and then upload them to the AI Photoshoot tool to test its ability to generate realistic and eye-catching photoshoots.
Let’s get started!
Creating AI-powered Photoshoots with Packify.ai
When you arrive at Packify.ai.com, you are met with a page that includes their AI Design tool and AI Photoshoot tool; click on the AI Photoshoot tab at the top to get to the page shown above.
The first step is to upload an image of your package or product—this can be an image you generated from Packify.ai or an upload of an image from an earlier date. It appears that Packify.ai allows you to upload in both the .png and .jpeg formats. We decided to use an image we generated from Packify.ai for our past blog on AI tools for packaging design.
Once you choose your image, Packify.ai removes the background and leaves you with something that looks like this:
As you can see, Packify.ai successfully removes the background, gives an option to reupload, and provides a recommended background on the bottom left. Due to our use of orange juice packaging, the AI recommended a photoshoot involving fresh fruit.
On the left hand side, you can make a selection from over 40 different background styles—here are a few examples:
During this phase, take time to think about what would work best for your product and the brand message you are trying to convey.
I chose a background style that includes oranges and a backdrop of plants. Once I select it, my screen appears like this:
At this phase, all you have to do is click “Start Generating” and let Packify.ai perform its magic.
In about 15 seconds, Packify.ai generated 4 captivating photoshoot images with my chosen packaging design front and center. To download the images, hover your cursor over the image and click the down arrow icon.
Let's explore the results!
The first image placed my orange juice packaging on what seems to be a wooden ledge surrounded by a forest of orange trees. The sliced orange on the left adds a nice touch, and the image looks very authentic. In my opinion, it is not 100% clear that this image is AI-generated (other than the innovative and obscure packaging design I provided).
The second image is similar to the first, with the bottle sitting on some kind of wooden plank and surrounded by leaves. There are fewer oranges in this image and the ones that do appear are sliced. I enjoy the pop of lighter blue background peeking through the foliage in this image as compared to the first.
The third image is similar to the first, with a lot of oranges and leaves, but it appears our package is on some sort of blue shelf similar in color to the background. The AI also included a lemon in the bottom right corner, adding a further splash of citrus and freshness.
The fourth and final image is similar to the second as it only includes 2–3 oranges and a lot of leaves. However, for this output, the AI placed our package on some kind of paper-based platform colored kelly green. The paper box is a nice touch and adds some flair to the image. All of the background colors are some shade of blue which nicely complements the vivid hue of the oranges.
More AI Packaging Design Content to Come!
We have written a handful of packaging-related AI content, including:
Stay tuned for more to come!
To learn more about packaging design principles and best practices, check out our online packaging design courses, including:
