Packaging Design Workflow 101
Analyze core packaging design principles—including typography, color, imagery, and materials—to develop effective packaging solutions using Dr. Andrew Hurley’s RFP Guides.
What you will learn
This course covers packaging design terminology, notable packaging design theories (typography, color, imagery, materials), and how to approach a packaging project with your team to leverage iterative development in creating designs that drive growth and sales.
Course Objectives
Gain a solid foundation and workflow to begin projects to ensure organization and develop a successful product
Optimize your packaging design efforts for efficiency using best practices
Identify design terminology, key design theories, and materials
Review various facets of the packaging development process
Construct a successful design survey and managing assets to develop prototypes
Define methodology and understand design criteria
Course Outline
1.0 Introduction
- 1.1Course Disclaimer(pdf)
- 1.2Navigation Tutorial (video)
- 1.3Packaging Design Workflow Workbook(download)
- 1.4Introduction(video)
- 1.5History of Packaging Design(video)
- 1.6Professional Roles and Functions(video)
- 1.7Package Design Workflow Overview(video)
- 1.8The Packaging School's Design Workflow(download)
- 1.9Design Glossary(pdf)
2.0 Branding Basics
- 2.1Introduction to Branding Basics(video)
- 2.2Trademark and Copyright(pdf)
- 2.3Color Theory and Symbolism(video)
- 2.4Typography(multimedia)
- 2.5Brand Development Lab(multimedia)
- 2.6Style Guide Lab(multimedia)
- 2.7Bonus Material Download: BIG Brand Style Guides(download)
3.0 Starting a Project
- 3.1Introduction to Starting a Project(video)
- 3.2New Package Development Responsibilities & Timeline (pdf)
- 3.3Team Building(video)
- 3.4RFPs and Proposals(multimedia)
- 3.5Supply and Distribution Chain Maps(multimedia)
- 3.6How to Create a Package Design Brief(multimedia)
- 3.7Package Design Brief(pdf)
- 3.8Packaging Design Research(multimedia)
- 3.9Category Audit & PoG(multimedia)
4.0 Package Development
- 4.1Introduction to Package Development(video)
- 4.2Fundamental Principles of Design(video)
- 4.3Materials and Structure Workshop(multimedia)
- 4.4Packaging Levels PDFs(download)
- 4.5Prep Lab: Creative Thinking & Brainstorming(multimedia)
- 4.6Creative Thinking Brainstorming(video)
- 4.7Ideation Selection(video)
- 4.8Ideation Selection Template(download)
- 4.9Ideation Selection Template(multimedia)
- 4.10Primary Display Panel(video)
- 4.11Visual Design Workshop(multimedia)
- 4.12Discussion: How do you brainstorm?(pdf)
5.0 Design Refinement
- 5.1Introduction to Design Refinement(video)
- 5.2Prototyping Your Packaging(video)
- 5.3Making a Digital Comp(video)
- 5.4Digital Comp Softwares(pdf)
- 5.5Sustainability Considerations(pdf)
- 5.6Survey Basics(pdf)
- 5.76 Steps to a Good Questionnaire Design(pdf)
- 5.8Eye Tracking 101(video)
6.0 Production Prep
- 6.1Introduction to Production Prep(video)
- 6.2Specifications & Production Comps(video)
- 6.3Planning for Production(video)
- 6.4Preflight Checklist(pdf)
7.0 Bonus Content
- 7.1Versatile Packaging (multimedia)
- 7.2Brands Helping Us Pass the Time at Home(multimedia)
- 7.35 Tips for Your Next Logo Design(multimedia)
- 7.4 Top 5 Packaging Mishaps(multimedia)
- 7.5What is the Gutenberg Diagram?(multimedia)
- 7.6Pentawards Trends Report(download)
- 7.7Exploring Extended Producer Responsibility (EPR) for Packaging Laws(pdf)
8.0 Wrap Up
- 8.1That's a Wrap!(video)
- 8.2Exam Instructions(pdf)
- 8.3Final Exam(quiz)
- 8.4Survey(multimedia)
Instructor
Andrew Hurley, PhDFounder
60 Lessons
22 Videos
5 Hours
Buy now$3993-Month Access
Or subscribe$69per month for 6 months
Certificate of Packaging Science (CPS)
This course as part of the Certificate of Packaging Science, a comprehensive program covering all major aspects of packaging materials, processes, and design.
