Did you know that our Founder, Dr. Andrew Hurley, is a Professor of Packaging Science with over 16 years of experience at Clemson University?
Dr. Hurley wrote in a feature of BoxScore by AICC, highlighting the process he takes his students through at Clemson when redesigning a package.
Dr. Hurley stated:
I walk my students through 60-plus topics in human factors psychology and discuss how each one impacts the relationship between a consumer and a package.
I also take them through topics that affect consumers—directly or indirectly—including sustainability, color theory, and brainstorming. Throughout the semester, they're tasked with individual pieces of a design assessment report to ultimately prepare them to execute a package redesign.
In my course, we take 15 weeks to assess and redesign a package—significantly less time than Lay's redesign. And that takes me back to my original question: How do you, packaging industry professionals, make your decisions about packaging designs?
Read the full article here: https://www.aiccboxscore.org/2019/11/the-future-of-packaging-needs-you/.
Learn More About Packaging Design
Here at the Packaging School, we have a collection of online packaging design courses designed by packaging professionals for packaging professionals!
Our suite of packaging design courses include:
We also have a collection of packaging design videos on our YouTube channel, including our most popular video to date—How Package Design Affects Sales.
