Packaging School & AICC: The Future of Packaging Needs You
11/24/2019

Did you know that our Founder, Dr. Andrew Hurley, is a Professor of Packaging Science with over 16 years of experience at Clemson University?

Dr. Hurley wrote in a feature of BoxScore by AICC, highlighting the process he takes his students through at Clemson when redesigning a package.

Dr. Hurley stated:

I walk my students through 60-plus topics in human factors psychology and discuss how each one impacts the relationship between a consumer and a package.

I also take them through topics that affect consumers—directly or indirectly—including sustainability, color theory, and brainstorming. Throughout the semester, they're tasked with individual pieces of a design assessment report to ultimately prepare them to execute a package redesign.

In my course, we take 15 weeks to assess and redesign a package—significantly less time than Lay's redesign. And that takes me back to my original question: How do you, packaging industry professionals, make your decisions about packaging designs?

Read the full article here: https://www.aiccboxscore.org/2019/11/the-future-of-packaging-needs-you/.

Learn More About Packaging Design

Here at the Packaging School, we have a collection of online packaging design courses designed by packaging professionals for packaging professionals!

Our suite of packaging design courses include:

We also have a collection of packaging design videos on our YouTube channel, including our most popular video to date—How Package Design Affects Sales.

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