Did you know that our Founder, Dr. Andrew Hurley, is a Professor of Packaging Science with over 16 years of experience at Clemson University?
Dr. Hurley wrote in a feature of BoxScore by AICC, highlighting the process he takes his students through at Clemson when redesigning a package.
Dr. Hurley stated:
I walk my students through 60-plus topics in human factors psychology and discuss how each one impacts the relationship between a consumer and a package.
I also take them through topics that affect consumers—directly or indirectly—including sustainability, color theory, and brainstorming. Throughout the semester, they're tasked with individual pieces of a design assessment report to ultimately prepare them to execute a package redesign.
In my course, we take 15 weeks to assess and redesign a package—significantly less time than Lay's redesign. And that takes me back to my original question: How do you, packaging industry professionals, make your decisions about packaging designs?
Read the full article here: https://www.aiccboxscore.org/2019/11/the-future-of-packaging-needs-you/.
Learn More About Packaging Design
Here at the Packaging School, we have a collection of online packaging design courses designed by packaging professionals for packaging professionals!
Our suite of packaging design courses include:
We also have a collection of packaging design videos on our YouTube channel, including our most popular video to date—How Package Design Affects Sales.
By signing up you indicate you have read and agree to our Terms of Use. Packaging School will always respect your privacy.
