Our very own Dr. Suggs and Alli Keigley write in a feature of BoxScore by AICC.

Dr. Suggs states:

"As skilled professionals in the corrugated realm, you are well versed in all things corrugated—from understanding the composition of the material to the specific flute type best suited for various applications. You speak the language of corrugated board. However, at the Packaging School, we invite you to become a bit more “packaging agnostic” in your educational approach. We believe that to do your job effectively and efficiently as a corrugated expert, you need to speak the language of packaging as a whole.

What would that look like in practical terms? Let’s say you work in sales at a family-owned corrugated box company, and your client wants to ship thousands of wine bottles across the country. To understand glass as a material alongside corrugated not only helps to level up your knowledge, but it also serves to actively help your client make educated decisions on the best box for shipping their product. If you know to ask your client questions about the weight, volume, neck finish, etc. of the glass bottle they need to have shipped across several states, they will have confidence that you know what you are talking about."

Read the full publication here: https://now.aiccbox.org/a-holistic-packaging-education/