Packaging School & AICC: Balancing Logic and Emotion
Dr. Andrew Hurley, our Founder and a Professor of Packaging Science at Clemson University, recently wrote in an edition of BoxScore by AICC.
Dr. Hurley states:
Much of the work is mathematical—at the corrugator, in the design department, in diemaking—it's math, measurements, and precision. Even the converting process is timed.
Now, a significant number of consumers see traditional retail goods for the first time, at their doorstep, in a brown box! Instead of standing out on the shelf, packages need to perform at home. Customers are holding corrugated packaging in the same high expectations as they do a paperboard carton in retail.
Read the full article on the logical and emotional side of corrugated packaging here: https://now.aiccbox.org/balancing-logic-and-emotion/
Learn More about Corrugated Packaging
Here at the Packaging School, we recognize that corrugated fiberboard is one of the super materials of the packaging industry in terms of performance, cost, and sustainability—that's why we have created a number of online courses training the industry on the properties of corrugated board and other paper packaging solutions.
Our Corrugated and Paper Packaging Courses Include:
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