Our Co-founder, Drew Felty, was recently featured in Packaging Digest discussing how to utilize data-driven biometrics to create effective and ergonomic packaging designs. In the article, he reflects on his work at Package InSight, stating:
Through methods like this, biometrics are booming across a range of marketing applications and giving brands a competitive edge by helping them determine how to update packaging design to catch consumer attention and inspire purchases.
More and more, data drives decision-making across marketing tactics, including packaging, and biometrics adds depth and precision to those insights.
The emerging technology of biometrics enables brands to quickly and accurately know what packaging grabs the consumer's attention on shelf; how long it holds attention; and how these factors influence actual purchases.
Read the full article and our very own Drew Felty's thoughts on the role of biometrics in packaging design here: https://www.packagingdigest.com/packaging-design/biometrics-seeing-packaging-design-through-consumers-eyes.
LEARN MORE ABOUT PACKAGING DESIGN
Here at the Packaging School, we have a collection of online packaging design courses designed by packaging professionals for packaging professionals!
Our suite of packaging design courses include:
We also have a collection of packaging design videos on our YouTube channel, including our most popular video to date—How Package Design Affects Sales.
