Dr. Hurley's 5 Steps for Packaging Prototype Design: Packaging World

Dr. Andrew Hurley discussing his five-step packaging prototype design process. He talks about how he teaches his students at Clemson University this process and how it has evolved over time.

Our Founder, Dr. Andrew Hurley, recently wrote an article in Packaging World

Dr. Hurley stated:

With changing times, I've had to redefine and reintroduce the "old fashioned" ways and have developed a process that enables students to reap the benefits of both digital and physical worlds through a five-step process.

1. Inspiration, Market, Research, and Brainstorming
2. Sketching
3. Hack Prototypes
4. Digital Prototype
5. Continuous Sampled Iterations

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5/7/2021

Estimated Reading Time

1 minutes

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