Dr. Hurley on using eCommerce Packaging for Storytelling: Packaging World

Dr. Andrew Hurley reflecting on the power of effective eCommerce packaging in terms of branding and storytelling.

Our Founder, Dr. Andrew Hurley, wrote for Packaging World in an article titled, "E-Comm Package Storytelling"

Dr. Hurley stated:

Unlike retail packaging, which benefits from consistent messaging and branding, eCommerce packages are first viewed after purchase. Each delivery could provide a new insight or character of the brand.

Read the full publication here: https://www.packworld.com/home/article/21142166/ecomm-package-storytelling.

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8/4/2020

Estimated Reading Time

1 minutes

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