Our Founder, Dr. Andrew Hurley, wrote for Packaging World in an article titled, "Unseen is Unsold: The Influence of Product Visibility on Sales."
Dr. Hurley stated:
Did you know that your product can be invisible (i.e., not purchased) even if it's on store shelves?
How can that be?
Our research team decided to investigate; the subject was pasta. The group conducted a consumer research project to test the quantitative and qualitative aspects of boxed macaroni and cheese dinners. A total of 227 participants were given a shopping list of five items and asked to shop as they would normally. They were unaware of which item was being studied . . .
Read the full article and results of the study here: https://www.packworld.com/home/article/21207261/unseen-is-unsold-the-influence-of-product-visibility-on-sales
LEARN MORE ABOUT PACKAGING DESIGN
Here at the Packaging School, we have a collection of online packaging design courses designed by packaging professionals for packaging professionals!
Our suite of packaging design courses include:
We also have a collection of packaging design videos on our YouTube channel, including our most popular video to date—How Package Design Affects Sales.
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