Dr. Hurley on Effective Eggnog Packaging: Packaging World
Our Founder and a Professor of Packaging Science at Clemson University, Dr. Andrew Hurley, recently wrote for Packaging World:
Dr. Hurley stated:
"We know successful packaging attracts and retains shopper attention, but we were also looking to understand if packaging lives up to its promise—a question we had not previously explored."
"To do this we recruited real shoppers, split 50/50 between those who traditionally purchase eggnog and those who do not, and observed how they approached and made decisions on a competitive eggnog planogram."
"To be thorough, we collected food sensory data graded on a hedonic scale, qualitative questionnaires, shopper purchases, and quantitative shopper eye tracking. This yielded an empirically-driven, broad understanding of the eggnog category, packaging design, resulting consumer behavior, and user experience."
Read the full article on Dr. Hurley and Package InSight's eggnog packaging study here: https://www.packworld.com/home/blog/13376847/category-deep-dive-reveals-effects-of-package-design
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