Dr. Andrew Hurley, our Founder, recently wrote for Packaging World—highlighting a number of his favorite packaging innovations that address "unarticulated consumer needs." Dr. Hurley notes that many innovations for CPG (consumer packaged goods) brands have origins in the packaging supplier or packaging team.
Dr. Hurley stated:
"With probable bias, I've learned over the years that consumer packaged goods (CPG) innovations often originate at the packaging supplier. CPG brands have serious struggles innovating. If they change up their product, it's not longer the same product."
"When brands don't have a stream of new packaging ideas coming their way, they start to beat down on price. And you can't blame them; if they can't implement fresh ideas, they'll spend their time pounding on costs. Feed them great ideas, and you'll get to drive that part of the discussion."
"Think about some current game-changing innovations in the CPG space. Heinz sells the same ketchup it sold in a sachet in an innovative dip-and-squeeze package that required significant collaboration with various suppliers."
Read the full article here: https://www.packworld.com/home/blog/13375804/cracking-open-packaging-innovation
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