Dr. Hurley on 6 Tips for Convincing Label and Package Design: UPM Raflatac

Dr. Andrew Hurley, our Founder and a Professor of Packaging Science at Clemson University, recently wrote for UPM Raflatac's blog

Dr. Andrew Hurley's 6 Tips

1. Use information (including colors) sparingly

2. A picture is worth a thousand words

3. Minimize fonts and lines of text

4. Don't put everything on the front panel

5. Don't forget the power of word-of-mouth

6. Don't launch without extensive testing

Read the full article here: https://www.upmraflatac.com/news-and-stories/blog/2019/11/6-tips-for-convincing-label-and-package-design/.

Learn More About Packaging Design

Here at the Packaging School, we have a collection of online packaging design courses designed by packaging professionals for packaging professionals!

Our suite of packaging design courses include:

• Packaging Design Workflow

• Leveraging Human Factors in Packaging Design

• Intro to Corrugated Design

• Package Printing

We also have a collection of packaging design videos on our YouTube channel, including our most popular video to date—How Package Design Affects Sales.