Our Founder, Dr. Andrew Hurley, wrote for Packaging World in an article titled, "The Sweet Taste of Packaging."
Dr. Hurley stated:
I tell my students that while the item inside their packaging is the commodity, it's the packaging that provides the value (while protecting, containing, and providing utility of use, of course).
However, when confronted with options for packaging, many of us seem to separate the product from the package and focus on cost reduction.
My goal is to demonstrate that packaging is so valuable that selecting the best design, versus the best price, will increase revenue, improve product quality, and positively influence the emotions of consumers.
Packaging is of vital importance to the success of your product. It's worth the time and effort to create a design that not only commands attention, but also makes—and fulfills—a promise that is the best options for your customers' needs.
Read the full article in Packaging World here: https://www.packworld.com/home/article/21772140/dr-r-andrew-hurley-on-packaging-design-strategy
LEARN MORE ABOUT PACKAGING DESIGN
Here at the Packaging School, we have a collection of online packaging design courses designed by packaging professionals for packaging professionals!
Our suite of packaging design courses include:
We also have a collection of packaging design videos on our YouTube channel, including our most popular video to date—How Package Design Affects Sales.
