Dr. Andrew Hurley on How Spam Calls Can Inspire Packaging Design: Packaging World
Dr. Andrew Hurley, our Founder, recently guest wrote for Packaging World.
Dr. Hurely stated:
"Sometimes it's a Susan with a free cruise or an Alex with a limited-time offer to make $40 an hour working from home. These folks are bots—spam—but a new type of spam. It's highly differentiated from the junk mail flyers and spam HTML emails of the recent past. They're highly customized, pertinent-to-us calls from local area codes and cities we live in. It got me thinking . . . how can we do this with packaging (but in a positive, non-spammy way)?"
"When you think about need, want, and desire, it's easier to identify audience segmentation then leverage that knowledge to differentiate your product."
Read the full Packaging World article here: https://www.packworld.com/home/article/13373274/how-spam-phone-calls-can-inspire-great-packaging-designs
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