Dr. Andrew Hurley on Enhancements in Eye-Tracking Technology: Beauty Packaging
Dr. Andrew Hurley, our Founder, recently guest wrote for BeautyPackaging.com.
Dr. Hurley stated:
"There are some ingenious tools out there, like eye-tracking, that get to the heart of what entices a consumer to buy. Eye-tracking isn't new tech, but enhancements in the industry now allow for data points to be gathered at 50 times a second. If a consumer spends 5 minutes looking over your planogram in a retail setting, that's 15,000 nuggets of information about you (and your competitors) that can be put to good use."
"While in-context retail testing is invaluable for the brick-and-mortar space, so much of the market now exists online, and these audiences interact with your product in completely different ways. Here, your messaging becomes as much as, if not more important, than your packaging."
Read the full Beauty Packaging article here!
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