Packaging Sales
Fast Track

Great sales people aren’t born. They’re trained. Get on the fast track to sales success. Land more new customers and provide better ideas to current customers. Click below to get your place in Packaging Sales Fast Track this year!

2023 Start Dates:
Jan 10, March 7, May 9, July 11, Aug 23, Oct 31

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Program Outline

Start dates from
Jan 10 - Oct 31

Sales

Fast Track Sales Bootcamp
(First 60 Days)

  • 12 90-Minute Sessions
  • Six Times Per Year
  • Tuesdays & Thursdays 2:30-4 PM ET
  • This program is the first step to our sales training. It introduces the core principles of the Sandler Sales System, promoting a more effective and efficient sales process. Each session is interactive and led by live instructors. You can expect real-time role-play opportunities, live reinforcement of learning, and customized coaching to answer your specific sales obstacles.

Sales Mastery
(Last 30 Days)

  • 12 90-Minute Sessions
  • Six Times Per Year
  • Tuesdays & Thursdays 2:30-4 PM ET
  • We offer three separate 90-minute sessions per week, each covering a different topic.
  • After the Fast Track Sales Bootcamp, you will move into Sales Mastery. These will be smaller group sessions where we will deep dive into the Sandler tactics to have a chance to role-play, brainstorm, and strategize advanced skills. These sessions will include advanced skill-building in prospecting, selling, account management, negotiating, and more. All sessions are interactive and led by live instructors.

Packaging Science

  • Packaging Sales Bootcamp also includes two courses taught by the Packaging School.
  • Packaging Foundations Course
  • A materials course of your choice
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Packaging Foundations

The Foundations of Packaging is a self-paced, online course that provides an essential introduction to the art, science and business of packaging. 

Packaging is a complex process that must be seen as part of a greater system, where each activity has an impact on the final package. Factors such as packaging material production, selection and procurement; package design, engineering and manufacturing; package branding, printing and labeling; packaging laws and regulations and packaging distribution all play a critical role in the efficiency of the global supply chain for consumer and industrial goods. These packaging functions impact company departments such as marketing, sales, procurement, legal, distribution, quality control, manufacturing and warehousing. After taking this course, students will possess the thought process required of a successful stakeholder in the packaging industry.

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Paperboard
Cartons

The paper segment of the global containers and packaging market is the most lucrative, boasting a 40% market share of revenue.



From Fortune 500 brands to emerging startups, paperboard is a top-used packaging substrate. It’s no wonder because paperboard has amazing graphics and printing capabilities, a high degree of sustainability, and enhanced usability. As a packaging designer, marketer, converter, or supply chain manager it is beneficial to understand the ins and outs of paperboard in order to produce the best carton possible. This eLearning course will focus on helping you understand the foundations of paperboard packaging from sourcing raw materials to the finished good. This understanding will serve as an important context for your future advancement, on your own and in your company.

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Corrugated Containers

Corrugated board is a highly customizable substrate and the knowledge to use it well can be greatly advantageous for your company in terms of saving waste and money. 

There are many stock options you can choose from when ordering standard shipping containers, but a box suited specifically to your exact product may need a custom design, and with corrugated you have that option. We’ve made an informative course with easy to digest information that will get you up to speed on corrugated containers. In this course, you will learn both the art and science of corrugated. From learning how corrugated fiberboard is manufactured, to how corrugated containers are designed and produced on packaging machinery, you will get a 360° view of the corrugated industry.

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Glass & Metal Packaging

2 for the price of one – this course includes lessons, quizzes, and exams in both glass and metal packaging.




This eLearning course goes into detail on manufacturing, raw materials, design, procurement, packaging types, sustainability, and industry applications of both metal and glass!

 

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Polymers in Packaging

Polymers play a big role in packaging. To be a proficient and well-rounded packaging professional, you need to be comfortable with polymers.



When you are working on a project involving plastics, it’s important that you are able to speak this language and bring value to the table concerning polymer selection, polymer processing, and plastic applications in packaging. In this course, you are going to learn about the different types of polymers, their roles, functions, pros and cons of each, and real-world applications. From this, you are going to take away which polymers are suitable for the applications you are working on.

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Course
Overview

There are hundreds of potential pitfalls during the sales process, including self-limiting beliefs, the challenges presented by your prospects, the marketplace, and of course, your competition.

This introductory course is designed to give a complete overview of the Sandler Selling System concepts as they apply to packaging sales, along with actionable steps that you or your team can implement from the first day to immediately start to improve performance.

About
The Instructors

Emily Yepes

Emily Yepes joined Sandler Training as an instructor after being a client for over two years when she was Director of Sales for a publishing company. Thanks to the Sandler method, she led her team to 10% YOY growth selling print advertising in 2019.

John Rosso

John Rosso, along with other instructors on his team, will be teaching the course. John has 25 years of experience training sales teams at Winpak, Sonoco, and a variety of small and medium sized packaging companies. John is a former IBM sales star who opened a Sandler Training Center in 1994 and has grown it to be the #1 training center of over 250 Sandler franchises worldwide.

Dr. Andrew Hurley

Dr. Hurley is an Associate Professor at Clemson University in the Department of Food, Nutrition, and Packaging Sciences. He leads the packaging design emphasis area, where he researches how to leverage packaging to solve even the toughest supply chain challenges.

This Course
Enables You To...

  • Gain confidence by using a selling system that has specific steps, so you always know where you’re going and what to do next.
  • Save time by learning to qualify or disqualify an opportunity early in the process
  • Maintain control over the sales process with your prospects
  • Recognize problems early in the deal, before they become major roadblocks, stalls, and objections

Do Any of These Sound Familiar?

  • Dealing with prospects who want free consulting and quotes, then give the business to someone else?
  • Presenting to people who can’t or won’t make decisions?
  • Unrealistic or inconsistent sales forecasts and results?
  • “Winging it” on sales calls without a real process to utilize every time?

If you Can Relate, You Might Be Ready for a New Selling System.

Rooted in human psychology, we teach clients to understand and implement a complex set of human attitudes, behaviors, and selling techniques.

Learning
Objectives

8 Lessons in Sandler Bootcamp, covering the following topics as they apply to packaging sales:

  • Why we need to have a system for selling
  • The psychology of the buyer and the seller
  • Strategies to quickly build trust with prospective clients
  • Using "verbal contracts" to accelerate deals and qualify harder
  • Uncover a prospect's compelling reasons to do business with you
  • Discussing the budget (money, time and resources)
  • Engineering a decision making process and accessing all of the decision makers
  • Closing the sale and setting up customer success

Sandler Training at a Glance

Sandler Training is a global organization with over five decades of experience successfully partnering with businesses and individuals in a variety of industries to help them improve the effectiveness of their sales processes. Global presence of over 500 Sandler trainers Ranked #1 in the Training category of Entrepreneur Magazine’s “Franchise 500” 11 times.

Read What Our Alumni Have to say!

I want you and Dr. Hurley to know that you have created a fantastic program. I know it will evolve as times change, but you all have hit the nail on the head with filling in gaps across all position levels as well as different packaging styles and needs.
Adam Moffitt, UPM
The courses contain loads of information, yet they are not at all overwhelming. I really like how the courses provide the student with not only basic knowledge of the different parts of the packaging industry, but an in-depth look into the various operations and machines used.
Eric Ockerlund, Production Manager of OxBox
I can honestly say that I applied elements of what I have learned from your program to this project, particularly in the area of building a timeline line and involving all stake holders in the process. We began shipping 3 weeks ago and the orders are increasing. Thanks again for all your help!
Janis McIntosh, Naturipe Farms
I joined because I love what I do as a Packaging Engineer. The Packaging School gives individuals the balance of utilizing his/her spare time while working full-time. I have recommended the program to colleagues and have boasted about it to upper management.
TiUnna Langley, Veritiv Corporation
I enrolled to establish the basic fundamentals of packaging materials and processes to allow us to better serve our customers in these areas and speak intelligently to our vendors when requesting assistance.
Vince Hayden, American Box Company
I recently finished my first course, and I already see things differently inside my company and the position I would like to reach in my career journey. I seriously think that The Packaging School courses were the answer that I needed right now to make a further step into my personal education.
Fabio Rosati
After so much procrastinations and contemplations, I have accomplished this informative course on Automotive packaging officially organised by packagingschool.com. My takes from this accomplishment are further comprehension on what OEMs, Tier 1, and Tier 2 suppliers are involved in during vehicle manufacturing from packaging point of view. I recommend this course to anyone interested in going down this lane.
Okwuejunti Emeka
I'm super happy to share that I've received my Certificate of Mastery in Packaging Management, after a great journey! More than grateful with Smurfit Kappa for the amazing opportunity and the new challenge for keep growing. Also thanks to Clemson University and The Packaging School and of course to Julie Rice Suggs, PhD our supporting tutor. Lets create new packaging solutions!
Macarena Diaz Eduards
Definitely a great personal and professional satisfaction is what this Mastery in Packaging Management has meant for me!! Working for a company like Smurfit Kappa is one of the greatest achievements in my career, not only because of being able to belong to the Design and Innovation team, but because it has allowed me to grow and develop and many times challenge myself, and this is an example of how much this company has given me. Thank you Maria Ysabel Berdugo y Edmundo Ornelas for trusting me for this project.
Claudia García Sifuentes
If anyone is looking to improve there packaging/printing knowledge please look no further! The courses from The Packaging School are awesome! Great instructors, info, and access to a large network.
Trey Williams
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