Our online Packaging Design Workshop is an interactive program that walks you through the packaging development process—from market research to prototyping. Read what Claire, a highschool student, had to say about her experience taking the course.

What is ergonomic packaging you may ask? Well, if you've ever bought a squeeze bottle of ketchup, mayo, or even . . . peanut butter and thought that it worked so much better, you've just experienced the magic of ergonomic packaging. What are some of your favorite packaging improvements? What package could be helped by some innovative ergonomic design?

Discover how the Sonoco Institute at Clemson University is bridging the gap between students and industry through its BrownBox Agency. This student-led program offers hands-on experience and real-world projects, shaping the next generation of packaging professionals.

Packaging design affects sales because—like it or not––we all do judge a book by its cover. Consciously or subconsciously, you've been swayed by packaging design as you pondered which brand of yogurt or crackers or beer or whatever product you wanted to purchase. In this episode, we talk about Package InSight, our sister company that specializes in helping brands look their best on the shelves and beyond. They use cutting edge eye-tracking tech that will blow your mind! Know of a brand that did a redesign? Tell us what you thought in the comments.

Dr. Hurley and Dr. Suggs discuss the latest trends in tube packaging, covering material innovations, PCR (post-consumer recycled content), and various barrier types like EVOH. They highlight unique designs and emphasize the importance of recycling and packaging education, stressing the role of multiple stakeholders in sustainable packaging solutions.

AI tools and software are being introduced into an array of industries, including the $1.1 trillion USD packaging industry. Tools including Canva, Fotor Ai, MidJourney and more enable designers, marketers, and entrepreneurs to create effective, data-driven packaging ideas and designs. AI is not a tool that should be used in isolation and we will cover a number of tools and platforms to aid professionals in the packaging industry.

We’ve seen AI trickling into a variety of industries over the last decade; AI tools and software have infiltrated the vast packaging industry too, and we published a blog recently covering the AI tools that can help aid in packaging design. Now, we want to look at some illustrative examples of how top brands like Coca-Cola and Mattel are using generative AI to assist in their packaging design workflow.

In June of 2023, Mitch Webster, our Marketing lead, visited Sweden for the first time as part of his Masters in Sustainability Management program. In his week and a half exploring Stockholm and Darlana County, Mitch also took some time to capture pictures of packaging that stood out to him throughout the Scandinavian nation. Dive into this piece to explore examples of unique, memorable, and sustainable packaging found in Sweden.

Discover the making of the two-piece metal can in our lecture, focusing on its structure and fast production methods like redrawing and ironing.