Why is Unboxing so Popular? Nuero Unboxing Experience

Why is unboxing so popular?
In this episode of the Packaging School Show, Episode 24, we take a look at the phenomenon of unboxing videos!

To do so, we start with our own attempt at unboxing a product we received from Nuero. Nuero is a "functional gum & mints" company with a product line enhancing everything from restful sleep to energy and focus. They sent us a box of goods for this video to help us explore the unboxing experience and its impact on consumer perception.

Nuero's box included an informational brochure, a business card, a sticker, two packs of gum, and a pack of energy mints. The components were packaged in a small corrugated box that included Nuero branding.

The search term "Unboxing" is one of the most popular on YouTube, and part of the appeal of unboxing videos is that they offer us a way to feel part of a celebration, almost like Christmas morning! The unboxing experience is heavily related to the experience of opening a present. It is no longer good enough to ensure the safe delivery of a product, brands must craft an unboxing experience in order to connect with consumers, especially in this eCommerce age. Brands like Nuero are finding ways to meet this consumer expectation.

Learn more about the phenomenon of "Unboxing" and see other examples of brands who tell a story with their packaging at our YouTube Channel.

Learn more about packaging design and it's impact on the consumer in our online packaging design courses at https://packagingschool.com/all_courses#courses