If you're a designer or just familiar with the world of packaging, you've likely heard of this concept. In this hand-crafted video, we show you the idea behind the time-tested Gutenberg Diagram and how it might impact your next packaging design.

Want to learn more about the Gutenberg Diagram and the Human Factors of Packaging Design? Well, check out this link: https://packagingschool.com/courses/leveraging-human-factors-in-packaging-design

It'll make you a packaging wizard!

Learn more about packaging design at our YouTube channel: https://www.youtube.com/@Packagingschool