Have you ever heard of the term "sensory marketing"?

It refers to when brands engage with the five senses to create a connection between their products and their customers. Some people refer to it as "neuromarketing."

Sensory marketing can be a powerful tool that brands deploy to engage with consumers, especially when applied to the medium of packaging—an already sensory, consumer-facing aspect of a product.

Join Kevin Keigley as he walks through examples of sensory marketing and its impact on the consumer experience.

And . . . learn more about how you can incorporate the five senses and ergonomic principles to your packaging systems in our online course Leveraging Human Factors in Packaging Design.

Learn more about packaging at our Youtube channel: https://www.youtube.com/@Packagingschool