Remember how difficult life was before the squeeze bottle?

Constantly using knives to scoop out that last bit of ketchup, mayo, peanut butter, etc.

A move towards the squeeze bottle is a direct response to the understanding of the ergonomics in effective packaging design. Ergonomics refers to an applied science concerned with designing and arranging things people use so that the people and things interact most efficiently and safely.

Join our Creative Director, Nick Riedl, as he walks us through an example of ergonomic packaging design for peanut butter packaging in the video embedded above.

Learn more about packaging design at our YouTube channel: https://www.youtube.com/@Packagingschool