What is Dual Purpose Packaging?
What is dual purpose packaging you ask?
We're so glad you did.
In this episode, we explore what it is, and we also look at a couple of really cool examples.
What is your favorite dual purpose package?
Have you heard of the term "dual purpose packaging"?
Dual purpose packaging is an innovative way to help provide more for customers through the use of packaging that serves purposes beyond the protection of the product.
An example is Orville Redenbacher's Pop Up Bowl, which extends the role of the packaging to a bowl used by consumers to eat the popcorn within.
Join our Creative Director, Nick Riedl, as he walks you through other examples of dual purpose packaging!
Learn more about packaging at our YouTube channel: https://www.youtube.com/@Packagingschool
6/12/2020
Tags
creativity
design
Expand Your Knowledge
Related Lessons
Knowledge is Free!
Receive a monthly dose of fresh insights across diverse topics, delivered straight to your inbox.
By signing up you indicate you have read and agree to our Terms of Use. Packaging School will always respect your privacy.
