Using Science for Craft Beer Packaging: A Conversation with CODO Design

In this episode of the Packaging School Show, we have a conversation with Isaac Arthur (Co-Founder at CODO Design) and Cody Fague (Designer/Partner at CODO Design) of CODO Design about the intersection of packaging design and the craft beer world.

Isaac and Cody ran an eye-tracking study with Package InSight to evaluate craft beer packaging design in 2020, and in this talk we discuss the results and trends around packaging in the craft beer space. The study took place at a beer exchange in Greenville, SC.

To CODO Design, data is the point of truth when it comes to packaging design. The goal of the study was to get solid metrics to gauge beer packaging trends for 2020 and beyond.

Check out our interview and the results of the study in the video embedded above!

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