The Packaging School & Beverage Industry: Spilling the Tea on Kombucha
3/1/2020

Our very own Julie Suggs, Academic Director, and Alli Keigley, Production Coordinator, recently wrote for Beverage Industry—writing on the kombucha craze and insights from Dr. Andrew Hurley, our Founder, regarding his work with students at Clemson University to develop "data-driven product development for kombucha" which resulted in Tiger Tea (pictured above).

Dr. Suggs stated:

"Even though kombucha has been around since about 220 BC, it's just now taking the beverage industry by storm. This fermented beverage touts multiple health claims, and with its global market size already at billions, companies are jumping to invest in new product development to meet the increasing demand."

"Dr. Andrew Hurley started a creative inquiry class at Clemson University called Tiger Tea. The class focused on data-driven product development for kombucha. Naturally attractive to college students, the course quickly filled to max capacity. During the semester-long journey, students developed beverage formulations, designed labels, conducted consumer research, and analyzed data to iteratively improve their kombucha."

Read the full article here: https://www.bevindustry.com/articles/92865-spilling-the-tea-on-kombucha

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