Have you heard of the term "transparent packaging"?

It refers to packaging that allows consumers to see the product contained within, usually with either the use of a plastic film or the use of empty space.

Companies that partake in deceptive packaging design can face massive legal and repetitional consequences. One way to help mitigate this risk is through the use of transparent packaging designs.

The use of transparent packaging can also help build trust with consumers. Join our Creative Director, Nick Riedl, as he covers examples of transparent packaging and their impact on the consumer experience.

Learn more about packaging design at our YouTube channel: https://www.youtube.com/@Packagingschool