Sustainable Brand Packaging & Consumers

People who want to make "earth friendly" decisions tend to shop differently. They are often more skeptical and aware of the impact of a product or its packaging—especially younger generations.

Here at the Packaging School, we wanted to know . . . does sustainable messaging make a difference to consumers? Does it affect their decision making process at the POP (Point of Purchase) environment?

A 2020 study conducted by Package InSight by Quad used eye-tracking technology to answer these questions.

They found to move people towards a more sustainable choice, they have to be educated on what different sustainability logos and labels mean! Simply slapping a 3rd-party verified logo on a package is not enough to move most consumers.

Join our Creative Director, Nick Reidl, as he discusses innovations in the sustainable packaging space from companies like Campbell's and Loop.

Want to Go Further?
Dive into a comprehensive course crafted by subject-matter experts.
Related Lessons
Who We Are

The Packaging School brings together the business, art, and science of packaging so you can lead projects, optimize supply chains, increase margins, and develop sustainable solutions.

Our company headquarters are located in Greenville, SC. Please reach out to us at 864-412-5000 or

Stay Up To Date

Be the first to know about new classes and the latest tools to maximize your knowledge.

By signing up you indicate you have read and agree to our Terms of Use. Packaging School will always respect your privacy.


Certificate of Mastery in Packaging Management

Certificate of Packaging Science

Automotive Packaging Certificate

Certificate of Sustainable Packaging

Food Packaging Certificate

All Courses




Food & Beverage



The Packaging School Logo
South Carolina Commission on Higher Education License #5400
Copyright © 2015-2022 The Packaging School, LLC. All Rights Reserved.