Sustainable Brand Packaging & Consumers

Many brands are moving towards being sustainable as a company. And they are also trying to work that into their packaging—but is it effective? In this video, we talk about a recent study that sheds light on the relationship between consumers and sustainable brand packaging. A discussion on sustainability and how consumers relate, alongside innovations in sustainable packaging.

People who want to make "earth friendly" decisions tend to shop differently. They are often more skeptical and aware of the impact of a product or its packaging—especially younger generations.

Here at the Packaging School, we wanted to know . . . does sustainable messaging make a difference to consumers? Does it affect their decision making process at the POP (Point of Purchase) environment?

A 2020 study conducted by Package InSight by Quad used eye-tracking technology to answer these questions.

They found to move people towards a more sustainable choice, they have to be educated on what different sustainability logos and labels mean! Simply slapping a 3rd-party verified logo on a package is not enough to move most consumers.

Join our Creative Director, Nick Reidl, as he discusses innovations in the sustainable packaging space from companies like Campbell's and Loop.

5/15/2020

Estimated Reading Time

1 minutes