People who want to make "earth friendly" decisions tend to shop differently. They are often more skeptical and aware of the impact of a product or its packaging—especially younger generations.

Here at the Packaging School, we wanted to know . . . does sustainable messaging make a difference to consumers? Does it affect their decision making process at the POP (Point of Purchase) environment?

A 2020 study conducted by Package InSight by Quad used eye-tracking technology to answer these questions.

They found to move people towards a more sustainable choice, they have to be educated on what different sustainability logos and labels mean! Simply slapping a 3rd-party verified logo on a package is not enough to move most consumers.

Join our Creative Director, Nick Reidl, as he discusses innovations in the sustainable packaging space from companies like Campbell's and Loop.