Spirits bottles are often made of glass or plastic, but did you know Diageo has announced plans to unveil a 100% plastic-free, paper-based bottle?

Ewan Andrew, Chief Sustainability Officer at Diageo, stated:
"We're proud to have created this world first. We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking. It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence."

Learn more about the potential for paper-based spirit bottles and sustainable packaging innovation in the video embedded above!