Packaging That Stands Out From the Crowd
Fri Feb 23 2024

Have you ever walked down the aisle at a grocery store and noticed a particular package that seemed . . . just a little different?

Maybe you couldn't even figure out what made this particular product stand out, but you could tell something about it was different from the rest.

This phenomenon is called the Von Restorff effect, and it happens to all of us almost daily.

Also called the Isolation Effect, the Von Restorff Effect predicts that when there are several things present that are identical, the thing that is different will stand out and be remembered.
Marketers and packaging designers all across the globe can thank Hedwig von Restorff for bringing this principle to light.

Dr. Julie Rice Suggs of the Packaging School breaks down why being different can be a huge advantage to your company!

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