Packaging School and AICC on Subscription Boxes: Summer Edition

Dr. Julie Suggs writes on why subscription boxes have become one of e-commerce's most enduring business models, examining how convenience, personalization, and memorable unboxing experiences foster lasting customer loyalty. Through personal reflection and industry examples, the article highlights the essential role corrugated packaging plays in transforming every delivery into a meaningful consumer experience.

Our very own Dr. Suggs writes in a feature of BoxScore by AICC.

Dr. Suggs states:

That sense of anticipation and connection is what turned subscription boxes from a niche experiment into one of the most resilient models in e-commerce. Today, they span nearly every consumer category—from beauty and wellness to food, apparel, and collectibles—offering personalization and excitement in a corrugated box that’s delivered to your doorstep.
The appeal is straightforward: Subscription boxes remove friction from shopping while adding an element of surprise. Instead of browsing endless product pages, consumers receive selections tailored to their preferences. For brands, the model offers predictable revenue, strong customer relationships, and valuable insight into purchasing behavior. That combination has turned subscription commerce into a cornerstone strategy across industries.

Read the full BoxScore publication here: https://now.aiccbox.org/subscription-boxes-summer-edition/.

6/29/2026