Packaging School and AICC on Packaging Designed to Chill

Dr. Suggs and Alli Keigley write on how brands use seasonal packaging to capture the energy, nostalgia, and visual appeal of summer on store shelves. Through examples ranging from beverages to snacks and retail displays, they highlight how bold graphics, functional design, and experiential cues work together to influence consumer engagement.

Our very own Dr. Suggs and Alli Keigley write in a feature of BoxScore by AICC.

Dr. Suggs states:

". . . we got ourselves ready for another trip to the store to see which brands would woo us this year with their summer-inspired packaging. From beach beverages to frozen treats and everything in between, we were on the lookout for packaging that not only catches the eye but also captures the carefree magic of summer.
MIZO Hard Juice is basically summer in a pouch and caught our eyes right off the bat (see photo below). With playful palm trees swaying across the packaging and colors that feel straight out of a sun-drenched postcard, it’s an instant invitation to kick back, soak up the sun, and channel your inner vacation mode—no plane ticket required. There’s a definite nod to those childhood afternoons sipping Capri Sun, with a grown-up twist. This kind of packaging makes you smile and reminisce. And yes, this product is available all year round. Lucky for you because who says those summer vibes have to end in September?"

Read the full BoxScore publication here: https://now.aiccbox.org/packaging-designed-to-chill/

7/3/2025

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