Packaging School and AICC on Corrugated Packaging in the Spotlight (Game Day)

Dr. Suggs and Alli Keigley reflect on how corrugated packaging is enhancing the game day experience by combining fan engagement, nostalgia, and sustainability. Through examples from teams like the Philadelphia Eagles, Manchester City, and the Seattle Seahawks, they highlight how packaging can serve as both a functional solution and a meaningful touchpoint for fans.

Our very own Dr. Suggs and Alli Keigley write in a feature of BoxScore by AICC.

Dr. Suggs states:

"There’s nothing quite like the thrill of game day. The roar of the crowd, the sea of jerseys (Go Panthers!), the smell of stadium snacks, and of course, the excitement of ripping open a limited-edition fan box just before kickoff.
Growing up, this was my absolute favorite thing to do with my dad—grabbing an overpriced (but well worth it) snack served in an intricate takeaway box that felt like part of the fan gear itself. That moment, sitting in the stands beside my dad, hands full of nachos grabbed from a cleverly folded cardboard tray, wasn’t just about food. It was about tradition, connection, and the unforgettable atmosphere of the game.
Now, teams and brands are leaning into that same experience, using corrugated packaging to deepen fan engagement, spark nostalgia, and bring sustainability to the forefront of game day. Let’s take a closer look."

Read the full BoxScore publication here: https://now.aiccbox.org/game-on-corrugated-packaging-in-the-spotlight/

8/29/2025