Packaging School & AICC: Vision Beyond Vision
Dr. Suggs and Alli Keigley write on how packaging is designed to capture attention on store shelves and retail environments by appealing to the senses.

Our very own Dr. Suggs and Alli Keigley write in a feature of BoxScore by AICC.

Dr. Suggs states:

"The art of making popcorn is so much more than a visual experience; it’s one that connects with its consumers through their five senses. And packaging, much like popcorn, should work to have the same effect on consumers.

Without question, the grandiose packaging on the shelves today captures a great deal of visual attention from those scouring their many options. Packaging serves as both the first impression for a product and the last opportunity to influence a consumer’s purchase decision. In order to do both, packaging designers have spent years focused on the visual appeal of the package (e.g., distinct color, design, logos). While we know the package’s appearance is of great importance, there is much more to the package real estate to be considered: taste, smell, touch, and sound. Today, companies are challenged to move beyond the basics by designing packages that captivate all of our senses."

Read the full publication here: https://now.aiccbox.org/vision-beyond-vision/

7/30/2018
Estimated Reading Time
1 minutes
Expand Your Knowledge
Related Lessons
Knowledge is Free!
Receive a monthly dose of fresh insights across diverse topics, delivered straight to your inbox.

By signing up you indicate you have read and agree to our Terms of Use. Packaging School will always respect your privacy.

Who We Are

The Packaging School brings together the business, art, and science of packaging so you can lead projects, optimize supply chains, increase margins, and develop sustainable solutions.

Our company headquarters are located in Greenville, SC. Please reach out to us at 864-412-5000 or info@packagingschool.com.

Stay Up To Date

Be the first to know about new classes and the latest tools to maximize your knowledge.

By signing up you indicate you have read and agree to our Terms of Use. Packaging School will always respect your privacy.

Certifications

Certificate of Mastery in Packaging Management

Certificate of Packaging Science

Automotive Packaging Certificate

Certificate of Sustainable Packaging

Food Packaging Certificate

Courses
All Courses

Automotive

Business

Design

Food & Beverage

Industry

Materials

The Packaging School Logo
South Carolina Commission on Higher Education License #5400
Copyright © 2015-2022 The Packaging School, LLC. All Rights Reserved.