Packaging School & AICC: The Role of TikTok in the Packaging Industry
Our very own Dr. Suggs and Alli Keigley write in a feature of BoxScore by AICC.
Dr. Suggs states:
"Never one to miss out on an exciting marketing opportunity, the Packaging School recently jumped on board. We started a TikTok account a few months ago to raise awareness of our online packaging courses and certificate programs. As of now, we have 174 videos on the platform proclaiming the awesomeness of packaging through 15-second video clips. And we’re already seeing some great traction.
To take things a step further, we partnered with Cory Connors, sustainable packaging consultant at Landsberg Orora in Portland, Oregon, to create a superb course introducing packaging professionals to TikTok. Connors has been in the packaging industry for 25 years, and his focus is on helping companies become more sustainable with their packaging. Working in a Weyerhaeuser corrugated production facility helped Connors pay his way through college while helping him understand the nuances of corrugated in the sustainability sector. He is the host of a sustainable packaging podcast in which he chats with industry leaders about sustainable packaging options, new products, and ways we can each make a difference in packaging sustainability. His TikTok account, @corygated, has more than 75,700 followers, 1.7 million likes, and more than 1,500 videos."
Read the full publication here: https://now.aiccbox.org/scrolling-your-way-to-packaging-success/
Follow us on TikTok here!
Learn more about our Introduction for TikTok for Packaging Professionals course here.
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