Our very own Dr. Suggs and Alli Keigley write in a feature of BoxScore by AICC.

In regard to the sunscreen display above, Dr. Suggs states:

"As we turned the corner, we ran smack into an endcap display that was unabashed in its summer days agenda. You can’t get by without sun protection, and this display of sunscreen (upper right) helps shoppers prepare for the upcoming season of vacations, barbecues in the sweet heat, and the many get-outside-while-you-can activities.

This end cap not only has a wide array of sunscreen options but also comes with fantastic sun care advice and a chart describing which SPF is right for you. This simple yet effective display was able to incorporate information consumers need to know directly into its in-store marketing materials—pretty cool, huh?"

Read the full publication here: https://now.aiccbox.org/a-slice-of-summer-packaging/