Packaging School & AICC: Summer Packaging Scavenger Hunt

Dr. Suggs and Alli Keigley write about a scavenger hunt they went on to look for new, summer-edition packaging designs when shopping at a local (Greenville, SC) store to prep for a barbecue.

Our very own Dr. Suggs and Alli Keigley write in a feature of BoxScore by AICC.

In regard to the packaging design above, Dr. Suggs states:

"Next up, we headed to the beverage section because, who are we kidding, no summer barbecue is complete without a cold drink (and a strong one at that, for those 21 and older). The first package we saw was a 12-pack of hard cider called “Vacation Mode.”
The brand, Blake’s Hard Cider, is clearly ready for warm weather, with new tropical flavors and bright hues commonly associated with summer. Using scarcity marketing to capitalize on a customer’s fear of missing out, this colorful pack is available only from Memorial Day to Labor Day."

Read the full publication here: https://now.aiccbox.org/summer-lovin-had-me-a-blast/

7/7/2023

Estimated Reading Time

1 minutes

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