Is Cereal Packaging Important? A Study with Package Insight
Do you think that cereal packaging is important?
Just imagine your local grocery store cereal aisle and all of the different cereals trying to grab your attention.
Do you even pay attention to the boxes?
Do you know if you are aware of the boxes?
We step into an active study with our sister company, Package InSight, and pull the curtain back on the study process.
The link to the results can be found below.
In this episode of the Packaging School Show, we have a conversation with Shannon Anderson (Client Research Manager, Packaging) of Package InSight. In our talk, we explore their study on the effectiveness of packaging for cereal products.
Shannon and Package InSight utilized eye-tracking technology to gauge the importance of packaging for cereal. To do so, they had folks wear eye-tracking glasses to look at cereal in plain bags (with no outer packaging) and then cereal in the boxes themselves.
Read more on the results of the study here! See our full conversation with Shannon in the video embedded above.
6/23/2020
Estimated Reading Time
1 minutes
Tags
food
design
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