Hunting Packaging in the Wild (aka the Grocery Store)

Join us as we explore packaging on the store shelves in a grocery store in Greer, South Carolina!

Packaging in the point-of-purchase / retail environment is often referred to as "the silent salesman." Top food and CPG brands invest heavily in understanding the relationship between packaging design and the consumer experience.

Check out the video embedded above to explore grocery store aisles through a different lens, one focused on effective and meaningful packaging designs.

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