Packaging design affects sales because—like it or not––we all do judge a book by its cover.

Consciously or subconsciously, you've been swayed by packaging design as you pondered which brand of yogurt or crackers or beer or whatever product you wanted to purchase.

In this episode, we talk about Package InSight, our sister company that specializes in helping brands look their best on the shelves and beyond. They use cutting edge eye-tracking tech that will blow your mind!