Dr. Andrew Hurley, our Founder and a Professor of Packaging Science at Clemson University, recently wrote an article for Parcel Industry titled, "People, Planet, Profits: A Look at the Power of Packaging and Consumer Perception." Dr. Hurley reflects on consumer research for packaging he conducted through the lens of three core principles: people, planet, and profits.
Dr. Hurley stated:
Usually, we're asked about the impact of eCommerce and how much it affects retail packaging plans, how brands compete within and around Amazon, and how brands can maximize the opportunity for a more intimate connection with consumers inside their own homes. These are big questions for a big opportunity, and to tackle these complex problems, we find ourselves returning time and again to a core set of principles: people, planet, profits.
PeopleAlthough the number one concern in parcel packaging should be protecting the product within, engaging the consumer in a positive way should always be a close second.
Planet
Packaging has always played a key role in this conversation, and the eCommerce industry absolutely makes decisions with the planet in mind, especially when it considers the post-consumer waste process.
Profit
One role packaging plays here is in the protection of goods, keeping them safe in transit so they arrive functional and ready to meet or exceed consumer expectations.
Read the full article here: https://parcelindustry.com/article-5318-People-Planet-Profits-A-Look-at-the-Power-of-Packaging-and-Consumer-Perception.html.
Learn More about Corrugated Packaging
Here at the Packaging School, we recognize that corrugated fiberboard is one of the super materials of the packaging industry in terms of performance, cost, and sustainability—that's why we have created a number of online courses training the industry on the properties of corrugated board and other paper packaging solutions.
Our Corrugated and Paper Packaging Courses Include:
