Our Founder, Dr. Andrew Hurley, wrote for Packaging World in an article titled, "Progressive Disclosure: The Full-Course Meal of Packaging," reflecting on the benefits of progressive disclosure in packaging design and how offering relevant information at the right time keeps the consumer from feeling overwhelmed.
Dr. Hurley stated:
Progressive disclosure is the full-course meal of packaging; it enhances the experience one action at a time, letting it build on the previous steps while anticipating what comes next.
With a purchase complete and product in hand, it is easy for a consumer to become overwhelmed by the next steps required to enjoy their recent investment. Whatever the product, you do not want them to look at a package of pieces and parts and feel lost and confused. You want a positive first impression that they want to share with others, furthering your brand equity.
Simply put, progressive disclosure is presenting the least amount of information needed, as it's needed, to accomplish a goal.
Read the full article here: https://www.packworld.com/home/article/21110960/progressive-disclosure-the-fullcourse-meal-of-packaging.
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