Dr. Andrew Hurley, our Founder, was featured in Packaging World with an article he wrote titled, "Create Packaging With Personality." In the article, Dr. Hurley highlights examples of creative packaging designs by Honest Tea, Snapple, and more that help cultivate brand equity and loyalty.
Dr. Hurley stated:
Brand loyalty is the holy grail of marketing and retail commerce. An incredible amount of time and money are spent in search of that elusive hook that will bring customers back again and again.
Your packaging is a perfect place to grow that personality. The addition of humor and the encouragement of playful interaction with your packaging can go a long way to humanizing your brand and creating repeat customers."
Read more on how to create brand loyalty with packaging design and examples from top brands here: https://www.packworld.com/home/blog/13374758/create-packaging-with-personality
LEARN MORE ABOUT PACKAGING DESIGN
Here at the Packaging School, we have a collection of online packaging design courses designed by packaging professionals for packaging professionals!
Our suite of packaging design courses include:
We also have a collection of packaging design videos on our YouTube channel, including our most popular video to date—How Package Design Affects Sales.
