ELEC-E03 Human Factors
in Packaging Design

An insightful online course that dives into the minds of shoppers and consumers in order to best comprehend buying behavior.

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Course
Overview

Ergonomics (or human factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data and methods to design in order to optimize human well-being and overall system performance. This course applies these concepts to modern packaging systems to show you how to win over any consumer, regardless of gender, race, or culture.

Learning
Objectives

  • Understand the rationale behind why shoppers and consumers make purchasing decisions
  • Learn how packaging and marketing can influence buying behavior
  • Incorporate disruption into packaging designs
  • Learn what aspects influence perception in retail environments
  • Comprehend the differences between perception, cognition, appeal, and decisions
  • Understand how shoppers interact with media
  • Assess packaging designs and provide feedback to designers and engineers in order to optimize the potential success of a product
  • Use the provided assessment sheet to score packaging designs efficiently and effectively

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