ELEC-E03
Design
Intro to Ergonomics in Packaging Design
An online course that demonstrates how to apply ergonomic principles to modern packaging designs to make them stand out on crowded store shelves—principles are based on the four human factors of perception, cognition, appeal, and decisions.
6 Hours
79 Lessons
Future Proof Your Skills
$399
What You Will Learn
Ergonomics (human factors) is the scientific study concerned with understanding the interactions among humans and other elements of a system (e.g., packaging design) and optimizing them with theory, data, and methods. ELEC:E03 applies these principles to contemporary packaging design, empowering you to transform your packaging into a high-performing “silent salesperson” that will stand out on store shelves and increase ROI.
Course Objectives
View All Objectives
Describe the factors that influence perception
Recognize design elements that enhance perceptibility
Analyze the factors that influence human perception in design
Describe the cognitive factors that influence decisions about products and packaging
Analyze the cognitive processes involved in consumer decision-making
Identify key elements that contribute to packaging design appeal
Apply design principles to enhance the aesthetic appeal of product packaging
Explain the principles of eye-tracking technology
Future Proof Your Skills
$399
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