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Intro to Sales for Packaging & Printing Professionals

Implement proven sales tools and strategies to drive revenue growth in printing and packaging, based on methods developed in partnership with Adam Peek.

What you will learn

This course will equip you with the tools, mindset, and strategies to drive consistent sales at your printing or packaging business. Customers in the packaging and printing industries have unique and technical needs, and this course will allow you to tap into Adam’s fifteen-plus years of experience in driving growth of packaging and printing firms. Each graduate will have a chance to engage in a Zoom call with Adam at the completion of the program to ask further questions.

Course Objectives

Discuss the unique sales challenges and customer needs within the printing and packaging industries, and apply industry-specific insights to improve client engagement
Develop a strategic sales mindset and toolkit using proven techniques drawn from over 15 years of industry experience
Leverage LinkedIn for professional content creation and networking, using platform features to build credibility and attract potential clients
Apply CRM fundamentals to efficiently manage leads, track sales activities, and maintain customer relationships
Use video tools effectively to enhance outreach, communication, and personalized sales presentations
Implement actionable sales strategies and tactics, including cold calling tips and techniques, to drive consistent business growth
Engage directly with an expert mentor (Adam) to ask questions, clarify strategies, and receive personalized guidance in a live Zoom session at the end of the program

Course Outline

1.0 Introduction

  • 1.1Welcome!(video)

2.0 LinkedIn

  • 2.1Basics(video)
  • 2.2Content Creation (1)(video)
  • 2.3Content Creation (2)(video)
  • 2.4Advanced Features (1)(video)
  • 2.5Advanced Features (2)(video)

3.0 Customer Relationship Management (CRM)

  • 3.1CMR (1)(video)
  • 3.2CRM (2)(video)
  • 3.3CRM Activity Cadence and Structure(video)
  • 3.4CRM Leads(video)
  • 3.5CRM Accounts and Contacts(video)
  • 3.6CRM Opportunities(video)
  • 3.7CRM Reports and Dashboard(video)
  • 3.8CRM Xvoyant Tool(video)
  • 3.9CRM: Conclusion(video)

4.0 Video

  • 4.1Video: Introduction(video)
  • 4.2Video: Tools(video)
  • 4.3Video: BombBomb with Danny Doerkson(video)
  • 4.4Video: Webinars and Video Meetings(video)
  • 4.5Video: Conclusion(video)

5.0 Strategies and Tactics

  • 5.1Time Management(video)
  • 5.2Networking(video)
  • 5.3OPN (Other People's Networks)(video)
  • 5.4Phone Calls(video)
  • 5.5Direct Mail and Door Knocking(video)

6.0 Wrap Up

  • 6.1Conclusion(video)
  • 6.2Let's chat!(pdf)
  • 6.3Sources(pdf)

7.0 Appendix

  • 7.1LinkedIn Checklist(pdf)
  • 7.2Becc Holland 7 Step Cold Call Script(download)
Instructor
Adam PeekStrategic Growth Advisor
30 Lessons
26 Videos
1 Hours
Buy now$1993-Month Access

Questions?

Schedule a free 15-minute call with an Advisor.

Schedule now
Who We Are

The Packaging School brings together the business, art, and science of packaging so you can lead projects, optimize supply chains, increase margins, and develop sustainable solutions.

Our company headquarters are located in Greenville, SC. Please reach out to us at 864-412-5000 or info@packagingschool.com.

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