This hands-on course guides you through a structured process for designing or redesigning packaging, with a strong emphasis on applying concepts directly to a real-world project—one of our own case studies or a product of your choosing. As you progress, you’ll use a range of professional tools (design software) and leverage 70+ human psychology design tactics to refine any packaging concept from idea to production-ready. In addition to technical and strategic skills, you'll receive full access to our human factors in packaging content, studying the many ways to influence packaging effectiveness—cognition, perception, visual appeal, and consumer decision-making—ensuring your design resonates with real-world users and buyers.