reDesign Your Package
Develop strategic packaging approaches tailored to business goals, audiences, and organizational needs.
What you will learn
This hands-on course guides you through a structured process for designing or redesigning packaging, with a strong emphasis on applying concepts directly to a real-world project—one of our own case studies or a product of your choosing. As you progress, you’ll use a range of professional tools (design software) and leverage 70+ human psychology design tactics to refine any packaging concept from idea to production-ready. In addition to technical and strategic skills, you'll receive full access to our human factors in packaging content, studying the many ways to influence packaging effectiveness—cognition, perception, visual appeal, and consumer decision-making—ensuring your design resonates with real-world users and buyers.
Course Objectives
Analyze human factors—including cognition, perception, visual appeal, and decision-making—to optimize the appeal and effectiveness of your design
Conduct competitive and contextual research to inform packaging decisions
Apply principles of effective packaging design using 3D modeling tools
Develop a comprehensive packaging strategy that addresses functionality, aesthetics, sustainability, and brand alignment
Create and refine prototypes for evaluation and testing
Prepare production-ready files and documentation for manufacturing
Identify and qualify suppliers based on project requirements
Plan and manage the pre-production and production process for your packaging design
Course Outline
Outline not available
Instructor
Andrew Hurley, PhDFounder
0 Lessons
0 Videos
60 Hours
Buy now$5993-Month Access
Or subscribe$99per month for 6 months
