Beverage Packaging Redesigns: 2025
A page tracking beverage packaging redesigns in the year 2025. Packaging redesigns are one of the most important and challenging aspects of packaging management—get inspired by top beverage brands here!
Beverage Packaging Redesigns: 2025
Mitch Webster
Alli Keigley
vitaminwater Makes a Splash with New Packaging Redesign
In this article, part of a wider Beverage Packaging Redesigns: 2025 index, we take a look at Coca-Cola’s vitaminwater brand and packaging redesign. vitaminwater partnered with the agency forpeople to reimagine their logo and packaging with a “less-medicinal” look and one that stands out in a crowded enhanced waters product category.
2025/06/05
Mitch Webster
Alli Keigley
Lipton's First Logo and Packaging Redesign Since 2014
In this article, part of a wider Beverage Packaging Redesigns: 2025 index, we cover Lipton’s first brand and packaging redesign since 2014. Lipton partnered with Team Créatif Group for their 135th anniversary to redesign packaging for their entire portfolio, sold in 90+ countries around the world.
2025/06/04
Mitch Webster
Alli Keigley
BrewDog Redesigns Packaging for the First Time in Five Years
In the article, part of a wider Beverage Packaging Redesigns: 2025 index, we explore Scottish brewer BrewDog’s recent packaging redesign—their first redesign since 2020. The redesign coincides with the appointment of a new BrewDog CEO, James Taylor, formerly the company’s Chief Financial Officer. Dive into the redesign here!
2025/06/06
Mitch Webster
Alli Keigley
Butter Wine launches Portfolio-wide Packaging Redesign
In this article, part of a wider Beverage Packaging Redesigns: 2025 index, we explore Napa Valley-based Butter Wine’s (JaM Cellars) recent portfolio-wide packaging redesign. John Anthony Wine & Spirits, Butter Wine’s brand owner, sought to update the label, bottle design, and sustainability benefits of Butter Wine’s portfolio. How do you think they did? Check out the designs below.
2025/06/10
Learn Packaging Redesign Best Practices
This hands-on course guides you through a structured process for designing or redesigning packaging, with a strong emphasis on applying concepts directly to a real-world project—one of our own case studies or a product of your choosing. As you progress, you’ll use a range of professional tools (design software) and leverage 70+ human psychology design tactics.
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vitaminwater Packaging Redesign 2025 | Credit: Coca-Cola Company
Lipton's first packaging redesign in 14 years. Pictured is Black Tea | Credit: Lipton
Lipton's new packaging for English Breakfast | Credit: Lipton
BrewDog's new packaging design after 2025 brand and packaging refresh | Credit: BrewDog
BrewDog's Hazy Jane packaging design before and after 2025 redesign | Credit: BrewDog
Butter Wines (JaM Cellars) new portfolio-wide packaging redesign | Credit: JaM Cellars
Butter Wines Sauv Blanc before (left) and after (right) 2025 redesign
