Beverage Packaging Redesigns: 2025

A page tracking beverage packaging redesigns in the year 2025. Packaging redesigns are one of the most important and challenging aspects of packaging management—get inspired by top beverage brands here!

Beverage Packaging Redesigns: 2025

Mitch Webster
Alli Keigley

vitaminwater Makes a Splash with New Packaging Redesign

In this article, part of a wider Beverage Packaging Redesigns: 2025 index, we take a look at Coca-Cola’s vitaminwater brand and packaging redesign. vitaminwater partnered with the agency forpeople to reimagine their logo and packaging with a “less-medicinal” look and one that stands out in a crowded enhanced waters product category.
2025/06/05
Mitch Webster
Alli Keigley

Lipton's First Logo and Packaging Redesign Since 2014

In this article, part of a wider Beverage Packaging Redesigns: 2025 index, we cover Lipton’s first brand and packaging redesign since 2014. Lipton partnered with Team Créatif Group for their 135th anniversary to redesign packaging for their entire portfolio, sold in 90+ countries around the world.
2025/06/04
Mitch Webster
Alli Keigley

BrewDog Redesigns Packaging for the First Time in Five Years

In the article, part of a wider Beverage Packaging Redesigns: 2025 index, we explore Scottish brewer BrewDog’s recent packaging redesign—their first redesign since 2020. The redesign coincides with the appointment of a new BrewDog CEO, James Taylor, formerly the company’s Chief Financial Officer. Dive into the redesign here!
2025/06/06

Learn Packaging Redesign Best Practices

This hands-on course guides you through a structured process for designing or redesigning packaging, with a strong emphasis on applying concepts directly to a real-world project—one of our own case studies or a product of your choosing. As you progress, you’ll use a range of professional tools (design software) and leverage 70+ human psychology design tactics.
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reDesign Your Package
60
183
ELEC-E19
This course is designed to serve a range of professionals who want to elevate their packaging strategy—from creative designers to brand decision-makers and small business owners navigating packaging for the first time.
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$599
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vitaminwater Packaging Redesign 2025 | Credit: Coca-Cola Company

Lipton's first packaging redesign in 14 years. Pictured is Black Tea | Credit: Lipton

Lipton's new packaging for English Breakfast | Credit: Lipton

BrewDog's new packaging design after 2025 brand and packaging refresh | Credit: BrewDog

BrewDog's Hazy Jane packaging design before and after 2025 redesign | Credit: BrewDog

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