Meet Dr. Andrew Hurley
This guy is passionate about packaging.
WHO IS DR. ANDREW HURLEY?
Dr. Andrew Hurley is an Associate Professor of Packaging Science at Clemson University. Andrew coordinates the packaging design curriculum, manages an internationally recognized consumer behavior research lab, and has delivered over 100 presentations on package design globally.
Andrew’s research lab answers complex questions on product marketing and packaging. His experienced group has tested thousands of packages for hundreds of brands. Hurley’s efforts have resulted in multiple awards, patents, and increased sales by 40% for small and large businesses. The success of his lab catalyzed the formation of Package InSight, a full service package design and testing company in Greenville, SC.
Andrew is also the lead instructor for Clemson University’s Center for Corporate Learning’s Certificate of Mastery in Packaging Management, a state-of-the-art online curriculum that teaches the necessary business acumen and professional vocabulary to work successfully within the packaging industry.
Research programs that help brands develop attention grabbing packaging and lift sales on the shelf.
Enable students to work on real-life projects by developing your packaging in my laboratory.
Teaching programs that offer a variety of Certificates, BS, MS, and PhD degrees.
EXPLORE DR. HURLEY'S PATH
- CERTIFICATE 2014 | ENTREPRENEURIAL STUDIES
Massachusetts Institute of Technology (MIT)
- PhD | 2011
Information Design (RCID), Clemson University
- MASTERS | 2008
Packaging Science, Clemson University
- PRESENT | 2011
Associate Professor, Clemson University
- PRESENT | 2014
Founder, Package InSight
- PRESENT | 2015
Professor, The Packaging School
- PRESENT | 2017
Summit Chair, Automotive Packaging Summit
Beauty ID Judge, Cosmoprof
Honorarium, Fats and Protein Research Foundation – Excellence in Research
- 2014, 2015, 2016
Fellowship, Spiro Institute of Entrepreneurial Leadership
Honorarium, University of Philadelphia, Packaging Program
Faculty Expert, Beuth Hochschule für Technik – Food Packaging, Berlin, Germany
Fellowship, Service-Learning Fellow, South Carolina Commission on Higher Education
- PRESENT | 2010
IAPRI, Session Moderator
- END | 2011
NACD, Judge, Industry Packaging Design Judge
- PRESENT | 2015
Brand Packaging (BNP Media), Editorial Advisory Board
- PRESENT | 2016
Packaging World Contributing Editor