Meet Dr. Andrew Hurley
This guy is passionate about packaging.
WHO IS DR. ANDREW HURLEY?
Dr. Andrew Hurley is an Associate Professor of Food, Nutrition and Packaging Science at Clemson University. Andrew chairs the curriculum committee, manages an internationally recognized consumer behavior research program, and has delivered over 100 presentations on package design globally.
Andrew’s research lab answers complex questions on product marketing and packaging. His experienced group has tested thousands of packages for hundreds of brands. Hurley’s efforts have resulted in multiple awards, patents, and increased sales by 40% for small and large businesses.
Andrew is also the lead instructor for Clemson University’s Center for Corporate Learning’s Certificate of Mastery in Packaging Management, a state-of-the-art online curriculum that teaches the necessary business acumen and professional vocabulary to work successfully within the packaging industry.
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Research programs that help brands develop attention grabbing packaging and lift sales on the shelf.
Enable students to work on real-life projects by developing your packaging in my laboratory.
Teaching programs that offer a variety of Certificates, BS, MS, and PhD degrees.
DOES PACKAGING AFFECT VALUE?
A POPULAR VIDEO LECTURE
Basil, is just basil, right?
You would think that basil would cost the same, no matter where you buy it.
In this popular video lecture, Dr. Hurley explains how this common spice can have a different price . . . all because of PACKAGING.
Check out this video to learn for yourself!
DR. HURLEY'S PROJECTS
In addition to The Packaging School and being a Clemson University Professor,
Dr. Hurley is involved in many, MANY projects.
Please review a sampling of them by clicking on their logos below.
Each logo is a link. Logos without links are projects in progress . . .
Pack Expo 2019: The Science and Allure of Paper-Based Packaging
Why are humans drawn to paper packaging? Haptics, permanence, sustainability—to name a few. In this video, the Paper and Packaging Board talks with Clemson University’s faculty and students of packaging science to understand why paper packaging continues to enchant.
Check out more of their videos, here!