Meet Dr. Andrew Hurley

Professor. Inventor.
Researcher. Entrepreneur.
This guy is passionate about packaging.


Dr. Andrew Hurley is an Associate Professor of Packaging Science at Clemson University. Andrew coordinates the packaging design curriculum, manages an internationally recognized consumer behavior research lab, and has delivered over 100 presentations on package design globally.

Andrew’s research lab answers complex questions on product marketing and packaging. His experienced group has tested thousands of packages for hundreds of brands. Hurley’s efforts have resulted in multiple awards, patents, and increased sales by 40% for small and large businesses. The success of his lab catalyzed the formation of Package InSight, a full service package design and testing company in Greenville, SC.

Andrew is also the lead instructor for Clemson University’s Center for Corporate Learning’s Certificate of Mastery in Packaging Management, a state-of-the-art online curriculum that teaches the necessary business acumen and professional vocabulary to work successfully within the packaging industry.


Research programs that help brands develop attention grabbing packaging and lift sales on the shelf.


Enable students to work on real-life projects by developing your packaging in my laboratory.


Teaching programs that offer a variety of Certificates, BS, MS, and PhD degrees.


    Massachusetts Institute of Technology (MIT)
  • PhD | 2011
    Information Design (RCID), Clemson University
  • MASTERS | 2008
    Packaging Science, Clemson University
  • PRESENT | 2011
    Associate Professor, Clemson University
  • PRESENT | 2014
    Founder, Package InSight
  • PRESENT | 2015
    Professor, The Packaging School
  • PRESENT | 2017
    Summit Chair, Automotive Packaging Summit
  • 2017
    Beauty ID Judge, Cosmoprof
  • 2015
    Honorarium, Fats and Protein Research Foundation – Excellence in Research
  • 2014, 2015, 2016
    Fellowship, Spiro Institute of Entrepreneurial Leadership
  • 2014
    Honorarium, University of Philadelphia, Packaging Program
  • 2014
    Faculty Expert, Beuth Hochschule für Technik – Food Packaging, Berlin, Germany
  • 2013
    Fellowship, Service-Learning Fellow, South Carolina Commission on Higher Education
  • PRESENT | 2010
    IAPRI, Session Moderator 
  • END | 2011
    NACD, Judge, Industry Packaging Design Judge
  • PRESENT | 2015
    Brand Packaging (BNP Media), Editorial Advisory Board
  • PRESENT | 2016
    Packaging World Contributing Editor 


In addition to The Packaging School and being a Clemson University Professor,
Dr. Hurley is involved in many, MANY projects.
Please review a sampling of them by clicking on their logos below.
Each logo is a link. Logos without links are projects in progress . . .

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Click the image to download a photo of Dr. Andrew Hurley.

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