Augmented reality offers enormous untapped potential for brands to revolutionize their packaging and the way they connect and engage with consumers today. In this course, you’ll be exposed to more than 20 AR examples on the shelf right now. You’ll also be introduced to our Packaging AR Development storyboard where we’ll walk you through how to develop your own packaging AR experience. We’ll even explore ways AR can be leveraged to attract and retain shopper attention, furthering relationships among brands and consumers.

Ergonomics (or human factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data and methods to design in order to optimize human well-being and overall system performance. This course applies these concepts to modern packaging systems to show you how to win over any consumer, regardless of gender, race, or culture.

Master the fundamentals of packaging design in this immersive, online workshop. Work through the design process from ideation to building your own digital prototypes. Completing this workshop will give you a solid foundation of the box design process as well as some hands-on software training that will allow you to directly apply your newfound knowledge to the packaging challenges you or your company are facing today.